The Alpha Generation are the first generation to grow up in an entirely digital world. Now, that is a first in the history of the human race! For people born between 2010 and 2025, the future looks quite different to their predecessors. We reveal what the upcoming trends are for this age group.

Get ahead of that Magic 8 Ball and stabilise your business in a shaky economy. Our trend methodology is here to support you and your organisation’s commercial success.

Design is reactive to societal changes and, consequently, it continues to evolve. We like to get in on the ground floor of trends so our work continues to feel fresh and relevant. With this in mind, we are excited to announce three key predictions for branding design in 2023. 

Brands are facing a huge amount of change and it’s harder than ever to connect with scrambling audiences. You need to guarantee your brand’s commercial success, fill your team with confidence, and make sustainable choices. Our trend methodology is here to support you and your organisation. The ability to spot trends is vital in securing the survival of a brand, service, or product.

Conscious living, whether that’s being more considerate to the planet or to the people on it, is a huge mega trend that we’ll continue to see for the foreseeable future (Trend Bible, 2021). So, what are some of the key ways family brands can address this trend in 2022 and 2023?

Here is how your brand can adapt and succeed in the coming years, amongst the fallout of COVID-19 and economic downturn. Below, we share several key trends for 2021-22. From digital to physical realms, there is huge scope for brands. Better days are ahead.