Who has some newfound serious buying power? It’s Generation Z! They are emerging as a dominant force that brands can't afford to overlook. This generation (born between the mid-1990s and early 2010s) is shaping the future of marketing with their distinct values, behaviours, and preferences.

We're here to share brand name ideas and our Brand Name Randomizer can be a fun place to start! We have curated beautiful words that can be combined to create something new at the click of a button. We hope it may spark the inspiration.

Colour is so evocative; it’s an essential ingredient when building a brand or designing products. If we understand the role colour plays, we can leverage it to make better design decisions. That’s why we take close notice of upcoming colour trends.

Whether we like it or not, our brains can be persuaded without much conscious thought. We are hardwired to make decisions in a fraction of a second; it can save our lives. However, it usually allows us to run on autopilot, reliant on cognitive biases and heuristics.

Familiarity breeds indifference. If you want to excite your audience, you need to continuously refresh your offering. This can be as simple as updating your colour palettes each season. We reveal our predictions for 2024-2025 colour trends.

Get ahead of that Magic 8 Ball and stabilise your business in a shaky economy. Our trend methodology is here to support you and your organisation’s commercial success.