Refresh Your Brand with 2026 Colour Trends
As the seasons change, so do the expectations and aspirations of your audience. Colour trends are a powerful way to re-energise your brand and keep it current. You’ve got to stay at least one step ahead! With 2026 on the horizon, let’s explore the palettes that will shape the year ahead — including inspiration from an upcoming global event: the Winter Olympics in Italy.
What’s in store for 2026?
2026 will be a year of recalibration. The world continues to be in a phase of cautious optimism, balancing a hunger for new possibilities with the need for stability. Society is more attuned than ever to its values, seeking authenticity, inclusivity, and sustainability in every aspect of life. This includes the colours we surround ourselves with!
The Winter Olympics, hosted in Milan and Cortina d’Ampezzo, will add an extra layer of inspiration. The games are a celebration of resilience, global unity, and the spirit of competition — values that resonate deeply in today’s world. These themes will influence the palettes of the year, bringing a blend of Italian elegance, natural beauty, and the energy of sport to the forefront.
Spring/Summer 2026: Playful Horizons
Spring/Summer 2026 will champion an optimistic energy with palettes that celebrate the beauty of nature and the thrill of innovation.
Key Colours:
Solar Bloom: Pantone 116 C
Ocean Mist: Pantone 624 C
Meadow Green: Pantone 9580 C
Peach Sorbet: Pantone 162 C
Vivid Berry: Pantone 214 C
These colours reflect the desire for both calmness and creativity. Pastels provide reassurance and tranquillity, while brighter tones inject bursts of energy. Together, they encourage self-expression and exploration while maintaining a grounding connection to nature.
Autumn/Winter 2026: Grounded Futures
The Autumn/Winter 2026 palette draws direct inspiration from the Winter Olympics in Italy, combining the majesty of the Dolomite mountains with the modernity of Milan’s design legacy.
Key Colours:
Solar Clay: Pantone 7565 C
Galactic Blue: Pantone 282 C
Crimson Clay: Pantone 1807 C
Graphite Glow: Pantone Warm Gray 1 C
Soft Lavender: Pantone 665 C
These shades evoke a sense of longevity, introspection, and connection to place. Rich browns and dark blues ground us in tradition and natural beauty, while metallics and muted pastels reflect the future-focused spirit of the Winter Olympics. It’s a celebration of heritage, innovation, and global unity.
Why Refreshing Your Brand is Essential?
Updating your brand’s colours isn’t just about staying trendy; it’s about staying relevant to your audience’s evolving emotional landscape. Whether it’s evoking tranquillity, excitement, or curiosity, the right colours can tell your brand story in ways that words cannot.
With 2026’s palettes — and the inspiration of the Winter Olympics — now’s the perfect time to infuse your brand with fresh energy. Get in touch with us to explore how we can bring your vision to life through thoughtful design and impactful colour strategies.
