As the seasons change, so do the expectations and aspirations of your audience. Colour trends are a powerful way to re-energise your brand and keep it current. You’ve got to stay at least one step ahead! Let’s see what is in store for 2026.

Colour is so evocative; it’s an essential ingredient when building a brand or designing products. If we understand the role colour plays, we can leverage it to make better design decisions. That’s why we take close notice of upcoming colour trends.

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Kids grow up so fast… And so does the toy industry! Brands are challenged to keep up with families’ evolving needs and one trend has risen above all others – the undeniable importance of digital games. Today’s children are so-called “digital natives” and an upbringing without technology is no longer an option.

The Alpha Generation are the first generation to grow up in an entirely digital world. Now, that is a first in the history of the human race! For people born between 2010 and 2025, the future looks quite different to their predecessors. We reveal what the upcoming trends are for this age group.

Familiarity breeds indifference. If you want to excite your audience, you need to continuously refresh your offering. This can be as simple as updating your colour palettes each season. We reveal our predictions for 2024-2025 colour trends.

Get ahead of that Magic 8 Ball and stabilise your business in a shaky economy. Our trend methodology is here to support you and your organisation’s commercial success.