Our Sure-Fire Predictions for SS24 Design Trends
Brands are facing a huge amount of change and it’s harder than ever to connect with scrambling audiences. You need to guarantee your brand’s commercial success, fill your team with confidence, and make sustainable choices. Our trend methodology is here to support you and your organisation. The ability to spot trends is vital in securing the survival of a brand, service, or product.
We’ve been considering how political, economic, technological, legal, and environmental factors influence marketplaces. Buttercrumble are here to give you a deeper understanding of audience behaviours and lifestyles in Spring/Summer 2024. Get ready for disruption and hot new design predictions!
We discovered four opportunities for success on our recent field trips to Amsterdam and New York. Buttercrumble also reached out to their trusted image consultant, Jackie Crawford, for her fashion and colour expertise. Together, we can grant audiences a new-found excitement for brands.
Jackie Crawford: Fashion Trends
“For some, the latest fashion trends can feel overwhelming. Perhaps we should actually enjoy the creativity of our international fashion Designers, welcome the visual extravagance and use their ideas to stimulate our own self-expression?
By adopting just one new trend element we are communicating that our ideas are fresh, relevant and current”.
Grounded organics
Consumers are facing a barrage of global challenges and – in a world of climate disasters, economic hardship, and war – they yearn for comfort. Audiences are striving to do their bit to save the planet. What’s your brand doing to help?
Feminine nostalgia
War, economics, and epidemics. We all want to feel comforted during these hardships. Can you transport your audiences to happier times? Uplift your customers through joyfully feminine designs. Expect to see frills, ribbons, and texture!
New minimalism
Forget fast fashion. Consumers are cutting back and opting for timeless, versatile, quality pieces. They want to make a positive change to our planet… and their bank balance. You should consider commercial strategies to develop the longevity of your collections. Are your products made to last or made for landfill?
New Minimalism is a personal favourite of Jackie Crawford and her clients…
Whatever our views of fashion, it points us toward the future. To change, to new beginnings and in recent years a desire to reduce fashion waste and the impact it has upon our environment.
With many brands investing in more eco-friendly production methods, consumers will seek out brands with greater sustainability and ethical credentials.
In selecting more discerningly, we will chose quality over quantity. This will result in selecting timeless pieces that can mix and match effortlessly season after season.
Understanding our personal style goes hand in hand with this ethos removing any dressing anxiety. It provides greater clarity when making our clothing choices so feeling happier to wear our clothing for longer is a good start.
Free spirit
We’re returning to our city spaces – post-COVID – and embracing gritty urbanism. Audiences are embracing their new-found freedom to rally and rebel against politics, industry, and consumerism. How can your brand make a profound difference through activism?
Upcoming colour trends
Our fingers are on the pulse, and we pick palettes with panache! Jackie Crawford specialises in colour analysis and believes “colour is a visual phenomenon that makes us memorable helping draw people to us and our brand”. Like us, she eagerly awaits Pantone’s annual release of the Colour of the Year.
“After our years of restrictions and bad news, I anticipate a greater emotional connection to the colours we surround ourselves with and an eagerness to express ourselves through the colours we wear.
Identifying colours that reflect and flatter our natural colouring helps us select our clothing more mindfully. This in turn helps us build a cohesive mix and match wardrobe that simplifies our dressing routine but also serves to amplify our brand.
Needless to say, colour influences our emotions and our emotions influence our purchasing decisions.
With psychological benefits, wearing colour has the power to elevate well-being and also contributes to greater self-esteem. If we look good, we feel good, right?
We may not choose to adopt an entire rainbow of colours but adopting just one new colour trend may boost our mood and help us to remain current”.
Do you have a favourite colour from our selection? Please view our colour-specific resource for a deep-dive on Autumn/Winter 2023 and Spring/Summer 2024 palettes.
How can you action these trends?
This 34-page guide will highlight four creative opportunities for your brand – validity-checked by yours truly – and ways you can easily implement the latest trends.
You’ll receive:
A detailed overview of four trends, that are impacting lives and altering consumer behaviours.
One-of-a-kind research and visual moodboards to spark your imagination.
Practical guidance on how to implement the trend for your organisation, including colour palettes.
If you're a forward-thinking, go-getting brand, you need to get in on the ground floor with these trends. Be an innovator and ensure you position yourself as a confident futurist.
Are you interested in exploring trend analysis for your own brand? Please reach out to us. Style lovers unite!
