Boost Your Brand with Colour Trends for SS25
Colour is so evocative; it’s an essential ingredient when building a brand or designing products. It often dictates buying decisions as we steer toward our favourite hues (WGSN, 2022). If we understand the role colour plays, we can leverage it to make better design decisions. That’s why we take close notice of upcoming colour trends.
In 2024, we’ve seen PANTONE name Peach Fuzz as its colour of the year as we yearn for comfort (PANTONE, 2023). This gentle blush tone is for those who want to embrace their spirit, heart, mind and body within a warm cuddle. Yes, it’s been a tough few years, hasn’t it?
Above: Buttercrumble’s recommended colour palette for SS25. We hope it sparks your imagination.
Colour can be a tool for well-being, so calming tones like Peach Fuzz are increasing in popularity. It is a welcoming tone that contrasts global overstimulation and information overload. We believe this trend will continue into Spring Summer 2025 (SS25) with more pastel tones taking precedence.
There will be a lack of extremes. Instead, the overarching palette of 2025 will be warm and comforting. Orange will bring energy and may be combined with creamy rose tones to convey pleasure. Neutrals such as metallic grey will bring balance. These colours may be combined with nostalgic motifs to reassure customers during challenging periods.
Our Recommendations
Overall, we’d recommend adopting a palette that evokes comfort and nostalgia. Think of a sorbet ice cream on a warm summer evening. It’s romantic, refreshing and youthful. These soft colours will help you connect with your audience on an emotional level.
You can utilise colour as a way of visual communication. It can elicit physical or emotional reactions that effectively captivate consumers. When you know how to leverage colour, you can tap into its emotional influence. It’ll reward your brand and marketing strategy with meaning and value.
Do you want to master the art of colour to appeal to your audience? We can provide specialised guidance that’s unique to your business. Please do get in touch to learn more.
References
PANTONE. 2023. Envelop Yourself in PANTONE 13-1023 Peach Fuzz. [Online]. [Date accessed: 18 January 2024]. Available from here.
WGSN. 2022. Brand Strategies: Colour. [Online]. [Date accessed: 18 January 2024]. Available from here.
