Design is reactive to societal changes and, consequently, it continues to evolve. We like to get in on the ground floor of trends so our work continues to feel fresh and relevant. With this in mind, we are excited to announce three key predictions for branding design in 2023. 

You can now create a bespoke illustration in seconds. Just type a few words into an online application, and you’ll be presented with a gallery to choose from. Sounds idyllic, right? Too good to be true? Possibly!

Brands are facing a huge amount of change and it’s harder than ever to connect with scrambling audiences. You need to guarantee your brand’s commercial success, fill your team with confidence, and make sustainable choices. Our trend methodology is here to support you and your organisation. The ability to spot trends is vital in securing the survival of a brand, service, or product.

Colour changes everything, and everything changes with colour. It evokes so much emotion and interest. “What’s your favourite colour?” It’s a question we’ve all asked, and all answered. It’s divisive, and reveals a little part of us. We reveal our predictions for 2023-2024 colour trends.

The Metaverse will be an immersive version of the internet where users can interact with stores, brands, and communities in 3D. It has the power to grant us richer online experiences – imagine this – you and your friends could visit the mall without leaving your living room!

Life’s tough enough without experiencing gloomy brands too! In their Lifestyle Trends report, WGSN identified that interior design will be increasingly geared towards harnessing the power of design to “energise the mind, body and soul” (2021) by elevating everyday moments and fostering joy.