Conscious living, whether that’s being more considerate to the planet or to the people on it, is a huge mega trend that we’ll continue to see for the foreseeable future (Trend Bible, 2021). So, what are some of the key ways family brands can address this trend in 2022 and 2023?

Even following the pandemic, people will still feel that deep urge to stay integrated with their community and nature. We all want to feel self-sufficient and have gained an appreciation of slow living, forced by recent lockdowns.

It’s no surprise, tastes change depending on the cultural climate. What’s hot one year is not the next. Therefore, brands should use colour trends to influence their overall aesthetic, from products to marketing campaigns. We share our trend insights to help you create a long-term design strategy.

Here is how your brand can adapt and succeed in the coming years, amongst the fallout of COVID-19 and economic downturn. Below, we share several key trends for 2021-22. From digital to physical realms, there is huge scope for brands. Better days are ahead.

Recently, we have all faced wicked challenges. 2020 will be a year none of us can forget! It is proven that the world is in constant flux, and so are your customers' needs and challenges. Yes, change is unsettling, but recent events have demonstrated how adaptable we all can be. We have to continue with our fingers on the pulse.

Storytelling has been with us since the dawn of man. We have utilised it as a powerful and memorable form of communication, which loyalty and love is built upon. As marketers or designers, we must use the power of storytelling to create engaging, collaborative and personable content. Yet, gaming and technology are changing the way we tell stories and interact with one another. Storyliving allows your audience to be fully immersed in your story.

But, how can we use this to promote our brand story?