Boost Your Brand with 2022/2023 Colour Trends
Update: Want to see more recent trend updates? Please check out our trend forecasting page.
It’s no surprise, tastes change depending on the cultural climate. What’s hot one year is not the next. Therefore, brands should use colour trends to influence their overall aesthetic, from products to marketing campaigns. We share our trend insights to help you create a long-term design strategy. The following SS/AW colour palettes include tones with enduring appeal, making them great foundations for the next couple of years.
After a period of global unrest, many of our priorities have shifted. The little things do mean a lot. We want to spend time with friends, family and even mother nature. We are cherishing these experiences whenever we can. Therefore, the long-term colour palette feels wholesome and enriching.
Spring/Summer: What do the colours mean?
In 2020, we all baked banana bread and dug out old recipe books. The trending colours reflect this, as we choose tones inspired by herbs, spices and vegetables (Architectural Digest, 2020). Furthermore, “natural” is the buzzword for upcoming colour combinations. Designs should be warm to the hands and eyes, through the use of organic tones. Think of greens and organic pigments (Architectural Digest, 2020).
Green is relevant for lifestyle, wellness and beauty products as consumers focus on maintaining good mental and physical health. Sage tones are calming and neutralising. WGSN (2020) recommends using jade colours within designs as it has associations with courage, knowledge and fairness.
This idea is strengthened by Patti Carpenter, global trend expert, who describes the increasing popularity of “Forest Bathing” (Architectural Digest, 2020). Many of us now want to surround ourselves with nourishing greens and blues. We want to take ourselves off the grid and embrace slow living.
Yet, we still wish for a bolt of playfulness in our lives. A dash of contrasting colour will bring energy (Architectural Digest, 2020). Dark green with lavender or a lighter green with violet will offer stylish combinations.
Autumn/Winter: What do the colours mean?
The arrival of rich blue tones in Autumn and Winter is motivated by our desire for indulgence and small luxuries (WGSN, 2020). Select colours with mineral-like qualities such as azurite to stay connected to a natural theme. Moreover, Prussian blue is one of our oldest synthetic pigments. Its heritage provides a much-needed comforting familiarity.
The natural theme continues, as a yearning for the slow living lifestyle is here to stay. Therefore, earthy tones should feature strongly. For a warmer take on Spring/Summer, look to terracotta and sandstone shades. These colours convey the rustic outdoors.
Sensible glamour ensues from consumers’ need for joy and self-expression whilst still respecting sustainability. Therefore, our AW 22/23 colour palette features classic colours which are timeless, functional and versatile. Use these colours on-mass for dramatic effect or with unique colour combinations for a more creative aesthetic.
These core colour palettes can be weaved harmoniously into annual or seasonal palettes. They provide a strong foundation for the years ahead and reflect society’s need for stability, with plenty of room for creativity.
What is your favourite colour?
We hope you enjoyed our colour insights for 2022/2023. If you have any queries about the above information or require extra support, please reach out to us. Colour lovers unite!
References
Architectural Digest. 2020. What COVID-19 Will Mean for Design Trends in 2021. [Online]. [Date accessed: 30th December 2020]. Available from: Click here
Clever. 2020. 6 Predictions for Design’s Big Trends in 2021. [Online]. [Date accessed: 1st January 2021]. Available from: Click here
Pantone. 2020. Fashion Colour Trend Report: London Fashion Week Spring/Summer 2021. [Online]. [Date accessed: 14th January 2021]. Available from: Click here
WGSN. 2020. Global Colour Forecast A/W 22/23. [Online]. [Date accessed: 14th January 2021]. Available from: Click here
