Let’s be honest, the competition for retail brands of all shapes and sizes is fierce. Plus, with the increase in digital touch points, it feels like everyone and anyone has a campaign or story to tell. It can be hard to know how to cut through the noise.

There is a clear desire for human connection and community in our post-COVID world. Online consumerism has spiked, and now consumers want to be able to engage in their high streets again (albeit in an omni channel way).

It’s clear the high street has gone through a significant period of change in the last few years. The developments across e-commerce and social media have changed how we interact with brands and, ultimately, our shopping habits. Drop a pandemic into the mix and you have a catalyst for seismic change.

Design is reactive to societal changes and, consequently, it continues to evolve. We like to get in on the ground floor of trends so our work continues to feel fresh and relevant. With this in mind, we are excited to announce three key predictions for branding design in 2023. 

Brands are facing a huge amount of change and it’s harder than ever to connect with scrambling audiences. You need to guarantee your brand’s commercial success, fill your team with confidence, and make sustainable choices. Our trend methodology is here to support you and your organisation. The ability to spot trends is vital in securing the survival of a brand, service, or product.

The business of doing business. It’s tough! Every day you’re taking risks, realising ambition and organising tasks. When there is a wobble, it can be so easy to retreat. Yet, that’s not the right timing to do so. You must continue to invest, especially in branding and marketing.