Buttercrumble recently represented SMEs at the House of Lords in London, for an event by the British Library (July 2019). Our design studio was selected as a prime example of a homegrown business making a national impact, and we couldn’t feel more honoured!

Deserted, disconnected and discontent. Consumers are facing these feelings in their everyday lives, and it's no wonder! Technology has taken over and we're losing the human-element in our interactions. Let's combat this with the power of positivity and engagement. Remember, actions speak louder than words.

When building a brand, we usually begin with the attributes of the product or service. First, we ask questions like: "are we high quality?" or "are we durable?" Then, we consider how we can represent the benefits of this through an identity.

Remember, we're dealing with people, from your customers to your team. Yet, so many organisations fail to create a brand that connects with both groups. Like people, we believe branding should have a public and private life. After all, it can be used to motivate and inspire your team. It creates a sense of community and belonging amongst those closest to the organisation.

We are story-tellers. Stories help you make friends, build your identity and form your life. That’s why we were so excited to meet Tom! Tom started his copywriting business, TOMWROTEIT, in Birmingham. He helps brands in a wide range of sectors to inform, educate and entertain their audiences with bespoke written content. Tom gets to know each of his clients, before choosing the perfect writing tone and style for them.

It’s no longer sufficient to offer products through pure necessity; customers can shop online for these essentials. If you’re a retailer looking for success in the offline world, it’s critical you offer fulfilling activities, inspiration and genuine ways to improve your customer’s life.