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Three Marketing Activities to Boost your Brand during the Coronavirus Pandemic
How can you be resilient with your marketing activity during the pandemic?
We have all had to adapt in some way recently. But, you can count on one thing; the dedication of business owners to see out this storm together. That spirit is resilience and it’s the lifeblood of successful brands.
How to Prepare for New Branding and Marketing Trends Following the Pandemic
It's time to focus on the light at the end of the tunnel, rather than the darkness that surrounds you. We will overcome this time of isolation and feel invigorated by the victory. As a society, we will have adapted and innovated. We want to reveal how you can use this shift in consumer mindsets to your advantage.
As we prepare for the light at the end of the tunnel, how can you nurture a cosy environment (digital or physical) for your brand?
Top Design Trends Inspired by Hong Kong
We’ve recently been fearless in the pursuit of improving our practice. We were due to represent British design to Hong Kong as part of Business of Design Week (BoDW) with support from the Department for International Trade. Sadly, the main event was cancelled due to recent escalations in civil disturbances across the region. Undeterred by this, we decided to visit the region anyway!
How Can Retailers Find Success Offline?
It’s no longer sufficient to offer products through pure necessity; customers can shop online for these essentials. If you’re a retailer looking for success in the offline world, it’s critical you offer fulfilling activities, inspiration and genuine ways to improve your customer’s life.
Paperless Post: Our Favourite Christmas Trends
It’s the season for giving, and we can’t wait to share the festive cheer! One way we love to do this is through Christmas cards. When we receive a beautiful and thoughtful card, it can brighten our day. This is especially true for the cold winter season we’re currently facing.
As designers, we always aim to embrace the best designs. Paperless Post always has a gorgeous selection of cards, so we know we can rely on them. They collaborate with a range of creatives from Rifle Paper Co to Red Cap Cards. From recently browsing their site, we discovered some festive trends which will truly inspire our Christmas. It’s time to deck the halls!
This new beginning motivates us to reinvent ourselves, exercise our strengths, and remedy our foibles. I find this especially true of our young generation climbing social ladders and (literally) growing out of their former selves!