This new beginning motivates us to reinvent ourselves, exercise our strengths, and remedy our foibles. I find this especially true of our young generation climbing social ladders and (literally) growing out of their former selves!

Who has some newfound serious buying power? It’s Generation Z! They are emerging as a dominant force that brands can't afford to overlook. This generation (born between the mid-1990s and early 2010s) is shaping the future of marketing with their distinct values, behaviours, and preferences.

Buttercrumble’s co-founder, Abigail, has been chosen as a Future Leader by TPXimpact. The programme helps young entrepreneurs through workshops, financial support and 1:1 coaching.

Earlier this month, we attended the Henley Royal Regatta where we illustrated portraits of charity patrons and Regatta guests. We were based within a beautiful pavilion hosted by Copas Events to support Roald Dahl’s Marvellous Children’s Charity.

We're here to share brand name ideas and our Brand Name Randomizer can be a fun place to start! We have curated beautiful words that can be combined to create something new at the click of a button. We hope it may spark the inspiration.

There is a preconception that artists and designers exist to decorate and make things pretty. Now, famed designer, Dieter Rams stated "Good design is aesthetic", yet only well-executed products can truly be beautiful. We must think about both form AND function.