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Five Ways to Introduce Festivity into Your Brand
Christmas, it’s one of the most celebrated holidays across the globe. From the nativity, feasting, gift giving and family reunions, Christmas is a well-loved season. In fact, it’s a public holiday for many of the world's nations and an integral part of any calendar. Even if you don’t celebrate this holiday, you’re bound to know someone who does. Therefore, your organisation will want to avoid being labelled as “Scrooge”! Here are five ways you can spread festive cheer using the magic of branding…
Paperless Post: Our Favourite Christmas Trends
It’s the season for giving, and we can’t wait to share the festive cheer! One way we love to do this is through Christmas cards. When we receive a beautiful and thoughtful card, it can brighten our day. This is especially true for the cold winter season we’re currently facing.
As designers, we always aim to embrace the best designs. Paperless Post always has a gorgeous selection of cards, so we know we can rely on them. They collaborate with a range of creatives from Rifle Paper Co to Red Cap Cards. From recently browsing their site, we discovered some festive trends which will truly inspire our Christmas. It’s time to deck the halls!
Who has some newfound serious buying power? It’s Generation Z! They are emerging as a dominant force that brands can't afford to overlook. This generation (born between the mid-1990s and early 2010s) is shaping the future of marketing with their distinct values, behaviours, and preferences.