Recently, we have all faced wicked challenges. 2020 will be a year none of us can forget! It is proven that the world is in constant flux, and so are your customers' needs and challenges. Yes, change is unsettling, but recent events have demonstrated how adaptable we all can be. We have to continue with our fingers on the pulse.

Now in its eighth year, the Great British Entrepreneur Awards (in partnership with Starling Bank) recognises the hard work and inspiring stories of entrepreneurs in the UK, rather than the business’ balance sheet. With COVID-19 restrictions preventing the regional finals taking place at a live event, Buttercrumble won the award during a virtual award ceremony. We were joined by finalists across every region.

In this modern age, consumers are clued-up and savvy. They want to do good and feel good when shopping! So, an organisation’s morals and ethics play an essential part in the decision-making of customers. Therefore, it’s crucial brands demonstrate their support for diversity and inclusion. It's especially true when creating brands for families and children.

Good news story! We are proud to announce that Buttercrumble is a regional finalist for the “Creative Industries Entrepreneur of the Year”. This news comes at a pivotal time — during the COVID-19 pandemic — so the recognition is welcomed more than ever.

At Buttercrumble, we always state that “design is about solving problems within a set of limitations”. This is even more true for environments. The landscape is infinite, not just a flat sheet of paper. So, the scale of observation is vital (Ingold, 2013). Based on findings from a What Works Wellbeing report (Mansfield, 2020) we believe there are five key areas to consider. What are they and how do can you achieve success?

The COVID-19 pandemic has stirred up a real hornet's nest for the lives of many. It has caused many of us to down tools so we can take care of our families and selves. However, as business resumes, marketing may be overlooked as other activities take precedence. After all, customer service, human resources, budgeting and sales need to be taken care of. Yet, it’s important we don’t pass on this hot potato: marketing.