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Mothers Matter: Be Inclusive
Mothers mean business! 70% of employed mums are working full-time, despite having children under three-years-old according to WGSN's 2019 report on Progressive Motherhood.
Here in the UK, Our expensive childcare system is a challenge. In turn, British mums are turning freelance. The Association of Independent Professionals and the Self-Employed (IPSE) spotted a 70% increase of freelancing mums between 2006 and 2015. That's 15% of all freelancers! It's no wonder we're partnering with so many "mumpreneurs". At Buttercrumble, we design for children-focussed organisations. We must respond to the needs of mothers, through inclusivity and warmth. Let's help new mums strike a balance with being a mother and achieving their career dreams.
2024's motto was "rise and shine", and we certainly rose to the occasion with the launch of The Brand Power Manifesto book. Much of the year commemorated this special achievement, and we're so grateful for the opportunity.