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Anthropologie x Buttercrumble: Happy Mail Workshop in Leeds
It was a joy to return to basics last Sunday and enjoy the love and effort which goes into writing an old-fashioned letter. We had the perfect workshop venue (Anthropologie, Leeds) and loveliest guests to collaborate with too!
By working with the creative lifestyle brand, Anthropologie, we created a supportive environment where participants penned letters that combined words, collage and illustration before securing in an equally beautiful envelope. Their happy mail was then ready to pop in the post!
Who has some newfound serious buying power? It’s Generation Z! They are emerging as a dominant force that brands can't afford to overlook. This generation (born between the mid-1990s and early 2010s) is shaping the future of marketing with their distinct values, behaviours, and preferences.