Launching a Morris & Co. collaboration

The brief

Project aim: Buttercrumble partnered with Totter+Tumble’s marketing team to help launch their beautiful Morris & Co. range.

Totter+Tumble produces beautiful award-winning design-led playmats that are safe, stylish, and supportive.

Project objectives:

  • Creation of a campaign animation to promote the collaboration on the Totter+Tumble website.

  • Creation of animations to promote each pattern across social media.

Impact

5* Customer reviews

“This is my third playmat […] and this design is definitely my favourite!”

Sold-out range

These best-selling designs are already being re-stocked.

4 New launches

We introduced patterns: Blackthorn, Standen, Brer Rabbit, and Acorn.

For Instagram

Buttercrumble utilised the beautiful patterns provided by Morris & Co. to create a series of 9:16 Instagram animations. The four micro-animations

For e-commerce

Buttercrumble created a hero animation for the Totter+Tumble website. The animation showcased the different playmat sizes and patterns available to customers. Buttercrumble celebrated the craftmanship of Morris & Co. through tactile textures and handwritten text. The animation showcases the product photography by Totter+Tumble.

The results

Buttercrumble received positive feedback from the Marketing Director following the project “The videos you created definitely helped create a buzz for the launch, so thank you again”.