Giving a bookshop an identity
The brief
Project aim: Empower a new book store in Leeds to launch with a visual identity and website to be proud of. The Little Bookshop opened its doors in October 2017 and provides a space to explore literature and illustration with your child.
Objectives:
Design a visual identity to be easily implemented by internal teams.
Illustrate a suite of on-brand imagery to complement marketing collateral.
Design and build an e-commerce website using Shopify to maximise sales.
Impact
Maximised sales
…During the COVID-19 pandemic through an engaging and accessible e-commerce website.
Boosted in-house productivity
…By providing The Little Bookshop team with an easy-to-update website and evergreen illustrations to support future marketing collateral.
5* Reviews
On Google for the visual style of the store and ease of ordering.
The Little Bookshop logo has a handwritten appearance to reflect its personal and authentic values. The monogram and stacked variations of the wordmark allow the identity to be applied flexibly across media.
Colour
The Little Bookshop’s colour scheme uses soft and playful tones to reflect the high-spirited and enriching nature of the brand. White is used generously to reflect their Scandinavian inspirations.
Website design
Buttercrumble designed and built a website for The Little Bookshop. At the beginning of the COVID-19 pandemic we transitioned the original portfolio website (Squarespace) to Shopify to safeguard the future of the business and boost remote sales.
This has enabled The Little Bookshop to have a fully integrated e-commerce system where they can:
Sell on social media
Assign inventory to locations
Offer gift cards and discount codes
Analyse customer data
